Rabbiya Waheed— Wear Your Story
From Vision to Fashion Statement — A Brand Built to Inspire
Client: Rabbiya Waheed
Industry: Fashion / Apparel
Scope: Brand Identity, Social Media, Campaign Shoots, PR & Retail Launch
The Challenge
Rabbiya Waheed began as a vision — to create a clothing brand that blends modesty with modernity. The goal was to introduce timeless pieces that reflect Pakistani culture while appealing to the contemporary woman. To bring this vision to life, the brand needed an identity, presence, and strategy that could compete in the fast-paced fashion industry.
That’s where Media Minute stepped in.
Building the Brand from the Ground Up
We partnered with Rabbiya Waheed to shape the brand story and aesthetic from scratch. Our approach included:
Brand Identity Creation
A complete brand kit featuring a bespoke logo, curated color palette, and defined visual language that expressed elegance and modern sophistication.
Social Media Launch & Growth
From zero followers to a loyal audience, we crafted a digital-first strategy. Through engaging storytelling, content calendars, and campaign mockups, we built awareness that translated into real-time orders.
Creative Shoots & Campaigns
Every collection needed to look as premium as it felt. Our team directed, styled, and executed photoshoots and fashion films, ensuring the visuals matched the brand’s promise of elegance and versatility.
Expanding Influence
To strengthen trust and visibility, we curated:
PR Campaigns — Highlighting the brand’s journey and unique positioning.
Influencer Collaborations — Partnering with fashion-forward influencers who authentically connected with the target audience.
From Online to On-Ground
What started as a digital brand soon earned a place in the retail world. Rabbiya Waheed is now proudly showcased at Renowned Multibrand, one of Pakistan’s renowned fashion destinations. This milestone bridged the gap between online recognition and offline accessibility.
The Result
Today, Rabbiya Waheed stands as a thriving fashion label with:
- A premium brand identity
- A strong social media presence and growing follower base
- Steady online orders
- Recognition and accessibility in retail
Media Minute is proud to have transformed the founder’s vision into a living, breathing fashion brand — one that inspires confidence, individuality, and grace.
Services Provided
- Brand Strategy & Identity Design
- Social Media Launch & Management
- Fashion Photography & Videography
- Creative Campaign Direction
- PR & Influencer Marketing
- Retail Launch Support
💬 From vision to execution, we help brands find their place in the market — and in people’s lives.
Rabbiya Waheed Ak is a modern yet modest clothing brand that beautifully blends elegance with contemporary style. Each collection reflects the richness of Pakistani culture, reimagined through a fresh and fashion-forward lens.
Our focus is on high-quality fabrics, intricate detailing, and timeless designs that cater to every age group and occasion. At Rabbiya Waheed Ak, every outfit tells a story — one of confidence, grace, and individuality.
Whether you’re looking for casual comfort or refined formals, Rabbiya Waheed Ak is here to make every moment feel special.
Our Services
Media Minute’s role in the project was to create a standout Brand Kit for the brand in its early stages. This included crafting a distinct visual identity with a custom logo and telling brand colours. We also designed a cohesive social media campaign mockup that showcased the brand’s unique aesthetic, setting the tone for a successful debut in the fashion niche.
